DAZN
DAZN is the leading global sports streaming service. Created by fans, for fans, it is leading the charge to give affordable access to sports anytime, anywhere. DAZN is available on most internet-connected devices, including smart TVs, smartphones, tablets, PCs, game consoles, streaming sticks, and set-top boxes. In 2020, DAZN expanded to more than 200 countries and territories, reinforcing the commitment to becoming a global sports destination platform.
Sabrina Comms helped strategize and launch DAZN from conception to rollout in multiple key markets, including initially in Germany, Austria, Switzerland, and Japan in 2016, then in Canada in 2017, and finally in the U.S. in 2018.
There were many variables to manage, including rights, pricing, messaging, and positioning within each market to ensure relevance to capture market share.
In the case of Canada, we also steered the organization through a crisis that impacted both partners and consumers and was being covered extensively in the press at that time.
For the U.S. launch, we leveraged the star power of DAZN’s launch partner to execute a high-profile event on a rooftop in NYC with boxing legend, Michael Buffer. This launch and event was extensively covered across numerous top national and key trade media.
