OUR SERVICES
MEDIA RELATIONS STRATEGY
Our team understands the immense benefit of maintaining good relationships with key media influencers and event organizers. We understand what they need and we know how to help them which makes their jobs easier. It’s because of this deep understanding, we’ve been extremely successful at securing major feature stories and broadcast segments for clients in the biggest media outlets in the U.S. and speaking opportunities at the most coveted events across sports, entertainment, media, technology, and venture capital.
MESSAGING & POSITIONING
Understanding how to tell a compelling story, positioned in the most relevant way for the audience receiving it, are the essential keys to success. The questions we ask our clients are designed to surface the most interesting details and remove the jargon and marketing-speak that can immediately turn off a reporter. For example:
How are you disrupting the market?
How does this news tie into macro trends reporters are already writing about?
What makes you/your company unique and special?
Do you have proprietary data to shed light on a timely issue?
Who are your customers, partners, and clients and how can we leverage them in campaigns to tell compelling stories?
What are the major moments in time that are most relevant for your business and story?
THOUGHT LEADERSHIP
There is tremendous value in being seen as a thought leader in your field.
However, establishing key company executives as experts in their fields is a process that requires time and a consistent effort. The first step is building a messaging platform and framework around relevant topics for each executive. Then the PR team can surface opportunities to speak publicly on the identified topics. Depending on the executive’s profile and title, we will determine the appropriate media outlets to engage and when, and the right conferences to pitch in a calendar year. With each ‘win’ comes a new opportunity to land higher value placements.
We’ve placed executive quotes and bylines in Fortune through to vertical trade publications and secured speaking spots for clients at events as big as CES through to very specific vertical trade shows.
INDUSTRY CONFERENCES
Each calendar year there could be up to two dozen industry events relevant to your business. Our agency makes sure you’re fully aware of key conferences and given enough time to get involved via pitching speakers and/or sponsoring the event.
High profile events require C-level participation and for B2B brands, you’ll need to secure the participation of well-known brand clients and partners to secure free panel opportunities.
Leveraging 20 years of experience working across numerous verticals, we know what ingredients are needed to maximize your company’s exposure at the right conferences.
EVENT PLANNING & PRODUCTION
Whether it’s planning your participation at an industry event or designing an owned event, we can support you with strategic ideas, managing logistics, maximizing opportunities, driving press attendance and meetings, prepping executives, writing talking points and speeches, and helping to host onsite.
Our extensive network of organizers and suppliers coupled with creative thinking will ensure your resources are put to good use and details are effectively and successfully managed.
SOCIAL MEDIA STRATEGY
Millions engage on social media every single day. To establish your company and executives as thought leaders in your industry, you must be there, too, sharing a unique, compelling, and in some cases lighthearted message with your stakeholders, partners, prospects, and influencers. We assist clients in expanding their social media presence by not only promoting their own news and events but also interacting with all of these audiences and providing perspective on hot topics in the news. Taken together, social is a great place to showcase your expertise and connect with like-minded people who will ultimately add value to your business. Our work spans across platforms including Twitter, Instagram, LinkedIn, and the newest and hottest platforms such as TikTok, Clubhouse, Twitch, and Viber. Having a strong connection to the tech space allows us to share new and exciting social opportunities with our clients as they are emerging.
GRAPHIC DESIGN & MOTION DESIGN
The importance of creating effective visual communication is key to conveying messages in a pleasing manner. Our designer is equipped with conceptualizing and creating graphics that will help tell your story.
Areas of expertise include brochures, signs, presentations, annual reports, advertisements, motion graphics, and other communication materials.
AWARDS
Awards, like media opportunities and speaking engagements, play a role in helping build brand awareness. We want our clients to see their hard work and efforts aren't going unnoticed, whether they introduced industry-changing technologies, launched innovative campaigns and brand activations, or are championing diversity and inclusion efforts within their own organizations. Awards not only expand a client’s brand awareness but provide industry validation for the work you’re already doing.