DRIVE BY DRAFTKINGS

WHAT WE ARE DOING

We began working with Drive by DraftKings in November 2020, responsible for assisting with strategy, positioning, and media engagement as the multi-stage venture capital firm invests in SportsTech and Entertainment. After introducing Meredith McPherron as CEO and Managing Partner, we’ve secured multiple influential media coverage and speaking engagements, including in Sportico, SportTechie, SportBusiness, FUTRSPRT, and Sports Business Journal’s “Dealmakers in Sports'' to raise both the CEO’s profile as well as Drive by DraftKings’ profile overall.

Over the last three years, we’ve expanded our partnership to managing Meredith’s and Drive’s social channels, including community management, content creation via blogs and bylines, and supporting the strategy, planning, and execution of the brand’s owned events.

In 2022, Meredith McPherron was recognized as a “Game Changer” by the leading authority in sports business, Sports Business Journal, and as a “Power Player” by SportTechie. We’ve also secured and managed numerous media and speaking engagements with Front Office Sports, INSIDER, Sportico, SBJ, SportTechie, iGaming, SportsPro, and The Wall Street Journal, among others.

IN THE NEWS WITH DRIVE BY DRAFTKINGS