FC BARCELONA
WHAT WE ARE DOING
Since the club opened its U.S. office in 2016, Sabrina has been an integral member of the Americas team, securing countless strategic media stories in the most influential media, including feature stories in Fortune Magazine, The New York Times, Wall Street Journal, Bloomberg, Sports Illustrated, ESPN, CBS Sports, among many others, to support the brand’s continued growth in this key market. Thought leadership for the club’s key senior executives is a cornerstone of our work together, securing speaking opportunities at key industry events, including IEG, Sports Business Journal’s World Congress of Sports, Bloomberg Business of Soccer, and Hashtag Sports, to name several.
BARÇA IN THE U.S.
U.S. Summer Tours are major undertakings each season and include preseason matches in NFL stadiums across the country to help the club engage with fans in a deeper way, activate sponsors and connect with existing and potential partners. PR supports across all of these activities, securing 1-to-1 interviews with executives and players and driving media participation and coverage of activations and events.
