FC Bayern Munich is the most successful soccer club in Germany, having won a record 30 national titles, including eight consecutive from 2012-20. The reigning UEFA Champions League winners are one of the most valuable sports organizations in the world, eclipsing $3 billion, according to Forbes.

In 2014, Bayern hired Sabrina Comms to help open and establish the Club’s footprint in the U.S. market. 7 of the team’s players had just won the World Cup on the German National Team and were highly sought after by media in America and which allowed us to elevate the brand quickly across business and consumer press. 

Over 3 seasons, we further established the German soccer giant in the U.S. market with multiple initiatives and events, including summer friendly matches across the States,  new partnerships with major brands and influencers, launching U.S.-focused social channels, supporting media rights partners and leveraging global ambassadors to tell compelling stories of the Club’s history and future.