In the spring and summer of 2022, the founders of The Program NYC, Jared Effron and Griffon Taylor, and Sabrina’s team, officially launched the company and forthcoming youth basketball academy in Greenpoint, Brooklyn to restore the tradition of developing great basketball players in this city. 

The campaign was centered on the host of NBA players and legends supporting The Program’s mission, including 2x NBA champ and Emmy-award-winning commentator, Kenny Smith, Cole Anthony of the Orlando Magic, Miles McBride of the NY Knicks, and game-changer, Book Richardson.  

We activated the campaign with a VIP party in the Hamptons and a skills camp for young basketball players from across the Tri-State Area.

Our team secured strategic interviews and placements in the most influential and strategic media for The Program’s business goals, including Forbes, The New York Times, Boardroom, New York Daily News, FOX 5, The Athletic, and The East Hampton Star, among others.