Zack Smith

Consultant

Based in L.A., sports media relations consultant Zack Smith has 20-plus years of experience helping create stories and secure editorial, including working with such brands as Nike (Jordan Brand), P&G (Olympics), and Intel’s sports division (English Premier League, NFL, NBA). He has won a number of Sports Clios and has been used as a sports marketing expert in Adweek. Among Smith’s other categories of expertise: media (work with Fox Sports, NFL Network, Comcast Sports) and soccer (Telemundo’s World Cup deal and the government of the UK’s recent GREAT Calling campaign). A native of Hawaii, he is also a graduate of USC’s Annenberg School of Journalism.